AEO
4 Sep 2026
How to get cited in ChatGPT: what actually decides it
ChatGPT names some companies and ignores others in the same category. The two layers that decide it, the six signals you control, and the robots.txt mistake that blocks you entirely.
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Pricing
26 Aug 2026
How much does B2B SEO cost in NZ? Real numbers
Nobody publishes their rates, so every buyer starts from zero. The actual bands in the NZ market, what each one buys, and six questions that expose a bad quote.
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B2B SEO
3 Jul 2026
What a real website audit includes (and the bits most agencies skip)
A colour-coded score isn't an audit. Here's what a proper one covers - technical SEO, AI visibility, content gaps - and why the action plan, with code, is the part that matters.
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AEO
3 Jul 2026
Is your site invisible to AI? 7 checks you can run in 10 minutes
If ChatGPT, Perplexity and Google's AI can't read your site, they can't cite you. A quick self-diagnostic - no tools required - and how to fix what it finds.
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Services
31 May 2026
How I work with new customers (and what I actually need from you)
No lengthy onboarding. No 12-person kick-off calls. A few questions, a quick audit, and we're underway. Here's what the first few weeks look like.
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Services
30 May 2026
What's actually in a Cut the Waffle package (it's not just articles)
The research, the ICP work, the competitive analysis, the schema. What every retainer actually includes - and why it's built that way.
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AEO
29 May 2026
Why schema is what AI actually reads (and your divs mean nothing)
AI bots don't render your site. Schema sits in the head, pre-parsed and machine-ready before JavaScript loads. Here's why that changes everything for citations.
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B2B SEO
17 May 2026
Why your B2B blog hasn't ranked in 2 years
Four reasons most B2B blogs are stuck. Diagnostic walkthrough plus the fix for each. AI search makes the diagnosis worse, not different.
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Sales Enablement
15 May 2026
The B2B sales proposal that closed 50% more deals (annotated)
Same product, same price, same sales team. New proposal format. Close rate jumped 50% in two quarters. Here's the structure.
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Strategy
12 May 2026
In-house, agency, or digital partner? The B2B model NZ scaleups should use
Honest decision framework for B2B founders weighing the cost and output of every common marketing model. Operator-led wins more often than not.
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Interactive Tools
10 May 2026
ROI calculators outperform whitepapers - here's the data
Time on page, lead capture, sales follow-through. The numbers that explain why interactive tools beat the gated PDF every time.
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Free Resource
7 May 2026
The B2B marketing & SEO glossary - 40 terms, plain English
AEO, GEO, ICP, CAC, LTV, schema, llms.txt and 33 more. Every acronym a NZ operator gets hit with in a marketing conversation, in plain English.
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B2B SEO
5 May 2026
Most "AI SEO experts" are repackaging 2018 advice
If their playbook still revolves around backlinks and exact-match anchor text, they've spent the last seven years asleep. Don't pay them.
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AI Setup
2 May 2026
How to build a Claude Project that doesn't hallucinate your brand
Most AI hallucinations are context bugs, not model bugs. The foundation, prompts, and guardrails that fix 80% in one afternoon.
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B2B SEO
29 April 2026
Topical authority in 2026: pillar pages are dead, content webs are the new map
The pillar-and-cluster model worked for 2018 Google. Here's the content web pattern that works for 2026, and how to map one.
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AI Setup
26 April 2026
How to set up a Claude Project that sounds like your brand
Most "AI hallucinations" aren't model bugs, they're context bugs. Here's the foundation, prompts, and guardrails that fix 80% of weird output.
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AEO
23 April 2026
Why your AI Overviews citation rate is zero (and the 5 fixes)
Diagnostic walkthrough for B2B brands invisible to Google's AI Overviews. The 5 fixes, in order, with what to expect from each.
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AEO
20 April 2026
How long does AEO take to work? A realistic timeline
The 3–6 month cliff explained. What ships in week 1, when citations start to move, when compounding kicks in.
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B2B SEO
17 April 2026
What 'good' technical SEO looks like for a B2B SaaS in 2026
The 12-point audit that finds 80% of the issues holding most B2B SaaS sites back. No expensive tools required.
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AEO
14 April 2026
Schema markup for B2B SaaS: the only 6 types that actually matter
Stop deploying every schema type. Six are doing 90% of the heavy lifting for AEO and Google rich results. Here they are, with code.
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AEO
11 April 2026
The llms.txt file: what it does, what it doesn't, and how to write one
The robots.txt of the AI era. Live example, every line explained, the mistakes most people make first time.
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B2B SEO
8 April 2026
B2B SEO in NZ: why your SaaS site is invisible to AI
NZ B2B sites are typically AEO-blind: weak schema, no llms.txt, content built for 2018 Google. The local fix and why this is a fast-win moat.
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AEO
4 April 2026
AEO vs GEO vs SEO: what each actually means in 2026
Three acronyms, one buyer journey. Where they overlap, where they don't, and the order to spend in if you're starting from zero.
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AEO
1 April 2026
The 2026 AEO playbook for B2B SaaS
Schema, llms.txt, citable assets, brand mentions, and the unsexy plumbing that actually gets you cited inside ChatGPT and Google AI Overviews.
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