Comparison pagesGuidesSales collateral

Content AI quotes.
Collateral sales actually sends.

Comparison pages, buyer guides, use-case pages, case studies and one-pagers. Written to your real facts, structured so ChatGPT and Google's AI can lift the answer straight out, and useful enough that your sales team sends them. Best done once the AEO foundations are in.

Talk content →Start with the foundations
The short answerFor humans in a hurry, and for the robots.

B2B content for AI search means publishing the pages AI assistants quote when buyers research your category: honest comparison pages with simple tables, buyer guides, use-case pages and proof. Answer first, specific, well-linked, with real expertise behind it. The same research then feeds the one-pagers, case studies and decks your sales team uses.

I start content once the AEO foundations are in place. Two pieces a month are included in Foundations (from NZ$1,400 a month), and the Content & Enablement tier (from NZ$2,500) adds more output plus sales collateral.

Why it works

Why does content come second? Fewer words, better ones.

Most B2B blogs are 80 posts nobody reads, written to hit a quota. AI made this worse: everyone can now produce the median article in four seconds, so the median article is worth nothing.

What gets cited now is the stuff a model can't make up: your numbers, your opinions, your pricing, your process, your comparisons. Content with the expertise left in.

So I write less, research more, and link everything into a web that tells search engines exactly what you're an authority on. Then I go back and update the pieces that are close to winning, which is the bit everyone forgets.

None of this means blogs are dead. They still earn visitors, and plenty of them. But a visit isn't the goal. It's what's on the page that turns a reader into a buyer: the next step, the comparison, the proof, the link that keeps them moving with you instead of bouncing back to Google.

If an AI could have written it without talking to you, an AI will cite someone else instead.Basically my whole content philosophy
What I make

Content that earns its place.

Comparison & alternatives pages

“You vs them” and “best X for Y” pages with a simple, honest table. In my experience, the most-cited page type in AI answers, by a distance. Why they work.

Buyer guides & FAQ hubs

The definitive answer to the questions buyers ask before they talk to sales. Answer first, sections that stand on their own.

Use-case & application pages

One page per buyer problem, so AI can match you to the exact situation someone describes.

Case studies & proof pages

Real numbers, real customers, clear method. The stuff a model can't make up, so it has to quote you.

Sales collateral

One-pagers, battle cards, decks and proposals built from the same research, so marketing and sales say the same thing.

Glossaries & original data

Plain-English definitions and your own benchmarks. Cheap to make, cited constantly.

How a piece gets made

Research first. Writing last.

  1. Step 1

    Find the real question

    Prompt research, Search Console, sales call notes. We pick questions with buying intent, not the ones with the biggest number next to them.

  2. Step 2

    Brief with your expert

    A 20-minute chat or a voice note from someone who actually knows the topic. This is where the stuff AI can't make up comes from.

  3. Step 3

    Write it to be quoted

    Answer in the first two sentences, sections that stand on their own, tables where tables help, schema on top.

  4. Step 4

    Link it into the web

    Every piece links up to its hub and across to its neighbours, so the whole topic gets stronger, not just one page.

  5. Step 5

    Measure, then update

    Track rankings and citations. Pages that are close get updated. Pages that flopped get honest post-mortems.

The honest bit

I won't sell you a content mill.

What I will do

  • Write fewer, better pieces with your expertise in them.
  • Update what you've already got when that's a better use of the month than something new.
  • Use AI for research and validation, not to write your content for you.
  • Tie content to pipeline, not to page views you can't explain to your CFO.

What I won't pretend

  • 20 posts a month. You don't need them, and Google doesn't want them.
  • Unedited AI copy. It reads like everyone else's, because it is everyone else's.
  • Content before foundations. If your site can't be read, I'll fix that first, or tell you to.
  • Social account management. I'll repurpose pieces for LinkedIn. I won't run your channels.
Go deeper

More on content that works.

The CutComparison pages: the content AI cites mostThe CutWhat an SEO & AEO foundations package gets youThe CutWhy your B2B blog hasn't ranked in 2 yearsThe CutTopical authority: pillar pages are dead, content webs winThe CutWhy your team's AI outputs sound like everyone else'sThe CutBuild a Claude Project that won't hallucinate your brandThe CutROI calculators outperform whitepapersThe CutThe B2B proposal that closed 50% more deals (annotated)The CutThe 10-minute prototype: why AI context beats better promptsThe CutYour website menu is built for your org chart, not your buyerFree resourceThe B2B marketing and SEO glossaryPricingWhat each tier includes, in NZD
Questions

Content marketing: no fluff answers.

Yes. Decks, one-pagers, battle cards and case studies sit inside content work, built from the same research as the web pages. A one-pager or case study starts from NZ$750.
Because new content inherits whatever is broken on your site. If AI crawlers can't read your pages, your schema is missing or your structure is a mess, new articles underperform for the same reasons your old ones did. Fixing the foundations first usually takes one to two months, and makes every piece afterwards work harder.
Fewer than you think. For most B2B companies, two strong, well-researched pieces a month, plus regular updates to the ones that are close to ranking, beats ten generic posts. What matters is covering the questions your buyers actually ask, thoroughly and specifically.
Content that answers a specific question directly, in a passage that makes sense on its own, with specifics a model can't invent: your data, your prices, your process, honest comparisons and clear definitions. Glossaries, comparison pages and original research get cited a lot.
Yes, for research and validation: finding the questions buyers actually ask, checking what AI tools currently say about a topic and who they cite, and fact-checking claims before anything goes live. The thinking, the writing and the expertise come from me and your team. Unedited AI output reads like everyone else's, which is exactly what you're paying to avoid.
Two pieces a month are included in my Foundations tier from NZ$1,400 a month, after the foundations are fixed. The Content & Enablement tier starts at NZ$2,500 a month for more output plus sales collateral. One-off pieces are priced per output. All prices are in NZD. Full details are on the pricing page.
Ready when you are

Content that gets
quoted, not skimmed.

If your foundations are done, let's talk content. If they're not, I'll tell you what to fix first, and you can decide whether that's me.

Start a conversation → Or start with a $497 audit