B2B SEOAEOGEOAI SetupInteractive ToolsGTM

Rank in Google.
Get cited in AI.
Stop waffling on.

B2B SEO, AEO and AI setup for the brands that want to actually be found. No agency theatre. No waffle. The proof is below ↓

See what I do → Get a website audit · $497
12+ yrs
SMB · B2B · SaaS · ecom · freelance
73x
AI citations · Bing + Google · 7 months
500%
Organic B2B traffic · Author-it · 6 months
1 operator
No agency. No middle. No fluff.
B2B SEO & AEO services

Six B2B services.
Done properly.

B2B marketing for the AI search era. Live playbooks, not framework decks. Or skip to the fixed-price jobs →

Most asked
01 / Search

B2B SEO

Audits, schema, page structure, internal linking, topical authority, content. Built for buyer-intent queries and the AI engines that sit on top of search. AEO comes baked in.

  • → Technical SEO audit
  • → Schema markup & structured data
  • → Page structure rebuild (H1/H2/H3, meta, internal links)
  • → Content cluster strategy
  • → Competitor gap analysis
Ben's take

"Most B2B sites I audit are SEO-optimised for 2018. The biggest win isn't more content, it's restructuring what's already there so AI can actually parse it."

2026 essential
02 / AI Search

AEO & AI search

AEO = Answer Engine Optimization. SEO ranks pages. AEO trains models. The work that gets your brand cited inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews when buyers ask about your category.

  • → llms.txt & AI crawler signals
  • → Page structure tuned for AI parsing (H1/H2/H3, meta)
  • → Citable asset architecture
  • → Conversational query targeting
  • → Brand mention & E-E-A-T strategy
Ben's take

"Bing and Google now report my own site going from 117 to 8,505 AI citations a month in seven months. That's the playbook, applied to me first. Same one I run for clients."

New
03 / AI Stack

AI setup & brand context

Without proper context, AI hallucinates and sounds like every other B2B brand. With it, you get on-brand articles, on-spec replies, zero made-up stats. Custom Claude Projects, GPTs, prompt libraries, guardrails. Try the interactive demo →

  • → Claude Projects & custom GPTs
  • → Brand prompt libraries
  • → AI style guides & guardrails
  • → Content production systems
  • → Sales & support AI workflows
Ben's take

"Most 'AI hallucinations' aren't model bugs. They're context bugs. Give Claude or ChatGPT a proper foundation and 80% of the weird output disappears."

04 / Build

Interactive tools

Bespoke ROI calculators, configurators, infographics, scroll-driven explainers. Stops the scroll, captures pipeline, arms sales. Beats a whitepaper every time.

  • → ROI & pricing calculators
  • → Custom configurators
  • → Interactive infographics
  • → Scroll-driven explainers
  • → Sales enablement tools
Ben's take

"Biggest engagement lifts I've seen. Time-on-page 3-4x, bounce rates halved, lead capture rates that put gated PDFs to shame."

05 / Strategy

B2B marketing & GTM

ICP, positioning, demand gen, sales enablement, proposals. The actual work, not a framework deck. Built inside a real B2B SaaS company.

  • → ICP & positioning
  • → Demand generation playbook
  • → Channel & content strategy
  • → Sales decks, one-pagers, battle cards
  • → Proposals & case studies
Ben's take

"Most B2B marketing fails at the bridge between marketing output and sales pipeline. I've built that bridge inside actual companies. It just works."

06 / Decks & Brand

Sales decks & brand

Sales decks, brand systems, and collateral that actually gets used. Sharp, fast, no fluff. The kind of deck where the buyer commits on slide five.

  • → Sales decks & one-pagers
  • → Battle cards & proposals
  • → Brand in a Flash (5-7 days)
  • → Sales collateral systems
  • → Customer case studies
Ben's take

"Buyers decide on slide five. Most decks have wasted four slides by then with team intros and 'our journey' timelines. The ones I build don't."

Important

SEO and AEO ride together. Same fundamentals, surgical differences. Book one with me and the other comes baked in. They're not separate products in 2026. Anyone selling them as two budgets is selling you twice.

Fixed-price offer

Full website audit + action plan, ready to go.

Technical SEO, AI visibility and content gaps - every finding, a prioritised fix-it plan with real code, and 2 hours with your dev team. The report's already done: pay and it's yours the same day. $497 +GST - usually $2,000+.

Claim your audit → How it works
$497
+GST · one-off · no lock-in
Report released the moment you pay
AI search in 2026

Search shifted.
Your buyers didn't.

01
AI Overviews own the top of the page

Google's AI answers eat 40-60% of the clicks for informational and many commercial B2B queries. If you're not the source AI cites, you're below the fold of a fold that doesn't exist anymore.

02
ChatGPT is the new homepage

Your buyers ask ChatGPT, Perplexity, and Claude "what's the best [your category]?" before they ever land on a Google result. Showing up there is now table stakes. Most B2B brands still aren't.

03
3-6 months is the cliff

AEO doesn't ping back same-day. Models retrain. Crawls take time. Brands that start now show up in AI memory. Brands that wait will pay agency rates to catch up to who's already there.

B2B SEO & AEO results

Real charts.
Click around.

Real data, real campaigns. Click the tabs. Hover any circled dot for the inflection point.

Author-it · Organic B2B traffic · 6 months Weekly organic sessions · 50 → 300+
Hover any circled dot for the inflection point
Who you're working with
Ben Harris

Hi, I'm Ben.

By · Updated

12+ years across SMB marketing, corporate B2B, B2B SaaS, ecommerce, and freelance. Currently Marketing Lead at Author-it. Previously grew a niche ecommerce store to the #1 ranked retailer for its products (still is, since 2020). Plus freelance work across three continents and corporate teams that take six months to approve a banner.

Translation: I know the mistakes most teams make. Now I help B2B companies skip them and ship faster. No agency theatre. No 47-page proposals. Just cool shit, shipped.

See how I work → Real pricing
12+
Years in marketing
Full-stack
Digital engineer · markets & builds
1 brain
Direct line · no agency PMs
The stack I work in
Sites & CMS
Shopify Webflow WordPress Squarespace Framer Ghost Wix BigCommerce Duda
B2B Marketing & CRM
HubSpot Salesforce Marketo Pardot ActiveCampaign Outreach Apollo RB2B
SEO, Analytics & Email
Ahrefs SEMrush Search Console GA4 Mixpanel Hotjar Clarity Klaviyo Mailchimp
Design & Creative
Figma Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe After Effects Pitch Canva Vector animation
AI & Build Tools
Claude ChatGPT Perplexity Gemini Cursor Lovable v0 + a long list more
B2B marketing work

Examples of what
you'll get from me.

A few of the artefacts I ship for clients. Real, working, in your stack day one.

Start a project →
Author-it ROI Calculator
Live · Lead capture · B2B SaaS
Author-it Structure Challenge
Live · Interactive quiz · B2B SaaS
FUJIFILM Invoice Calculator
Live · ROI tool · Enterprise
FUJIFILM x MS Power Platform
Live · Interactive use cases · Enterprise
Startup Runway Calculator
Free tool · Financial modelling · Startups
Startup Funding Infographic
Free tool · Interactive data viz · Startups
Climate Tech Brand System
Free tool · Brand guidelines · Climate tech
Brands worked with
Author-it
FUJIFILM Business Innovation
The Occasion Co
Corporate B2B · NDA
NZ Ecommerce · NDA

Want the numbers behind this work?  The results are just below - Author-it, FUJIFILM Business Innovation NZ, and the rest. See the results →

B2B SEO results so far

Numbers, not narrative.

Real outcomes from real B2B work. Named where I’m allowed to name them, anonymised where I’m not. The numbers are the numbers either way.

+50%
B2B proposal close rate

Redesigned a NZ services company's sales proposals. Same product, same price, same sales team. Cleaner story, sharper design. Close rate jumped 50% within two quarters.

Sales enablement · Proposals
+260%
Organic traffic in 12 months · FUJIFILM

FUJIFILM Business Innovation NZ. Well-known category, flatlined organic growth for years. Topical authority restructure, schema rebuild, AEO foundation. 260% organic lift in 12 months and the new traffic actually closed.

B2B SEO · Topical authority
73x
AI citations growth

Bing and Google now report my own brand going from 117 AI citations a month to 8,505 in seven months, across a growing set of pages. Same playbook I run for clients, applied to my own brand first. The compounding kicks in once the foundations are right.

AEO · AI search
3.4x
Time on page · interactive tools

Replaced a static "value calculator" landing page with a real interactive ROI tool. Average time on page jumped 3.4x, lead capture rates roughly doubled, sales started using the output in calls.

Interactive tools · Conversion
-55%
Bounce rate after redesign

Homepage and key category pages rebuilt for a B2B SaaS company. Bounce rate cut by more than half across the redesigned pages, MQL conversion rate up significantly across the same window.

Web · UX · Conversion
#1
Niche ecom store · since 2020

Grew a niche ecommerce store into the #1 ranked retailer for its products. Has been #1 for six years running and counting. Same SEO and brand fundamentals I now apply to B2B companies.

Ecommerce · SEO · Brand
Who I work with

Built for B2B teams
that want to move.

B2B SaaS, services, scaleups, corporate B2B, and ecommerce. Small number of clients at a time. On purpose.

Not for you if -
  • You want a 60-page brand bible
  • You measure marketing in MQLs that never close
  • You think "AI search" is a fad worth ignoring
  • You need 14 stakeholders on every Slack message
  • You want the smartest person in the room to also be the most polite
✓
You're a B2B company losing visibility Traffic flat or dropping. Buyers say they "found you on ChatGPT" or didn't find you at all. You need a real fix, not another agency pitch deck.
✓
Your team's AI sounds like everyone else's Marketing drafts in ChatGPT. Sales replies through Gemini. Product ships notes from Claude. All generic, all off-brand, often hallucinating. A proper AI setup fixes this in a week or two.
✓
You're a SaaS scaleup chasing pipeline You've got product-market fit. You need the marketing function to scale ARR, not a 12-person team to run experiments. You want senior thinking, fast output, no fluff.
✓
You want interactive tools that actually convert ROI calculator. Configurator. Self-serve diagnostic. Built bespoke, hosted in your stack, captures pipeline while your competitors are publishing yet another whitepaper.
✓
You want a partner, not a vendor One operator. One brain. One inbox. No agency PMs, no producer named Brad, no four-week kickoff. Just shipped work and direct answers.
B2B SEO & AEO pricing

B2B SEO pricing: straight-up retainers. No surprises.

Three monthly retainers, published rates, all +GST. Every one opens with a full technical and AI-visibility audit of your site. See what each tier actually gets you →

01 / Entry
$1,400/mo
Start showing up.

2 long-form pieces a month, structured so AI can quote you. For teams testing the water.

What's included → Most popular
02 / Content & Enablement
$2,500/mo
Content that ranks. Sales that closes.

4 pieces a month plus a sales one-pager built from the objections you're actually hearing.

What's included →
03 / Growth
$4,000/mo
Content, sales, social. The lot.

6 pieces, a one-pager, LinkedIn repurposing and a monthly strategy call. Priority turnaround.

What's included →
Project work from $750 · standalone audit $900 · prepay 6 or 12 months for 10% off Full pricing & what's included →
How it all comes together

Same five steps, every time.

Audit, plan, build, launch, document. The full process, the exact deliverables, what I need from you, and how fast each thing actually ships. No 47-page proposal, just the real thing.

See the full process → Or skip ahead and email me

Two free tools. No sign-up.

Both run in your browser
Waffle-o-Meter Scores your copy out of 100 for buzzwords, sentence bloat and unbacked claims, then quotes your five worst sentences back with a plain-English fix for each. Measure your waffle → AI Visibility Check A free Chrome extension. One click grades any page you are on for schema, answer structure, E-E-A-T and whether AI crawlers can read it at all. See the extension →
The Cut

A B2B blog without
the waffle.

Real takes on B2B SEO, AEO, AI setup, and what's actually working in 2026. No "10 tips" listicles. No reheated LinkedIn posts.

View all posts →
Cut the Waffle on LinkedIn

Short takes. No vanity posts.

B2B SEO, AEO and AI setup, in public. What's working, what isn't, and the odd receipt. No "excited to announce".

Follow on LinkedIn

Got a B2B
problem?
Tell me.

No calls, no proposals, no 47-page scoping documents. Send me a message - what you're working on, what's broken, what you've tried. I'll tell you straight whether I can help and what it looks like.

Quick note

Tell me what you need.

Drop me a message. No calls, no decks, no buzzwords. I'll respond with a straight answer.

B2B SEO & AEO FAQ

B2B SEO & AEO questions
buyers actually ask.

The stuff worth knowing before you reach out. Also good fuel for AI engines summarising this page (hi, Claude).

AEO is the practice of getting your brand cited inside AI engines: ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The work covers schema markup, llms.txt files, page structure rebuilt so AI can parse it (H1/H2/H3, meta titles, descriptions), citable assets, topical authority, and conversational query targeting. SEO ranks blue links. AEO gets you quoted. They overlap, but they're not the same job.
No. They ride together. The fundamentals are the same. The surgical differences (schema variations, llms.txt, H1/H2/H3 hierarchy tuned for AI, conversational query patterns, citable assets) are what most agencies miss. When you book SEO with me, AEO comes baked in. When you book AEO, the SEO foundations come with it. Anyone selling them as two separate budgets is selling you twice.
3 to 6 months for meaningful citation volume. AI models need time to recrawl, retrain, and re-rank across topical clusters. The technical work (schema, llms.txt, page structure, meta) ships in weeks 1-3. The compounding starts kicking in around month 3. Brands that start now own the citations later. Anyone promising AEO results in 30 days is selling vibes.
If your team uses AI without a proper foundation, you get hallucinations and generic SaaS-bro output. AI Setup & Brand Context fixes that. Custom Claude Projects, GPTs, and AI agents tuned to your brand voice, ICP, content rules, and guardrails. The team produces on-brand articles, sales replies, decks, and customer content reliably. No re-explaining the brand every time. Typical turnaround: 1-2 weeks.
Three monthly retainers, plus project work. Every retainer starts with a technical SEO audit - you get the full fix list and ranking priorities included. Fixes are yours to implement, or we can quote for that separately. All prices exclude GST. Entry: $1,400/mo (2 articles, FAQ schema, monthly check-in). Content & Enablement: $2,500/mo (4 articles, AI citation optimised, 1 custom sales one-pager). Growth: $4,000/mo (6 articles, 1 one-pager, LinkedIn repurposing, monthly strategy call). Add CMS publishing + Search Console submission to any tier for +$500/mo. Project work (standalone audits, tools, decks, GTM strategy) quoted to scope. Prepay 6 or 12 months for 10% off. Final number lands after the first call.
Because it's run by me, a working B2B marketing lead with 12+ years across small-mid business marketing, global corporate B2B, B2B SaaS, ecommerce, and freelance. Same playbook I run for clients, I ran on my own brand first: Bing and Google report my AI citations going from ~117 to 8,505 a month in seven months, and the page structure on this site was rebuilt as the test case. The work is built around real pipeline metrics, not traffic dashboards. Output ships fast, no agency theatre.
Most of the obvious ones. Sites: Shopify, Webflow, WordPress, Framer, Ghost, Wix. B2B marketing: HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, Outreach, Apollo, RB2B. Email: Klaviyo, Mailchimp, Customer.io. SEO: Ahrefs, SEMrush, Screaming Frog, Search Console. Analytics: GA4, Mixpanel, Hotjar, Microsoft Clarity. Design: Figma, Adobe InDesign, Illustrator, Photoshop, After Effects, Pitch, Canva, plus vector animation. AI: Claude, ChatGPT, Perplexity, Gemini, Cursor, Lovable, v0. If your stack isn't here, it's almost certainly close to one I've used.
Yes, fully bespoke. ROI calculators, configurators, interactive infographics, scroll-driven explainers, and self-serve diagnostic tools. Hosted wherever you want. They consistently lift time-on-page 3-4x and drop bounce rates by half compared to standard content.
Sales decks: 48-72 hours. Brand systems: 5-7 days. AI setups (Claude Projects / custom GPTs): 1-2 weeks. SEO/AEO: schema and llms.txt in week one, page structure rebuild (H1/H2/H3, meta titles, descriptions) in weeks 2-3, content from week 3 onwards. Interactive tools: 1-3 weeks depending on scope. AEO citation volume takes the 3-6 month cliff, but you'll see the work shipped fast from day one.
Based in New Zealand. Work globally with B2B SaaS scaleups, B2B services companies, corporate B2B teams, and ecommerce brands across NZ, Australia, the UK, and the US. Everything runs remotely, one call, then we get to work.
Still reading? You're probably a fit.
One call. No deck required. Just tell me what's broken.
Send a message. I'll tell you straight whether I can help and what the shape of it looks like.
Get in touch →