Free auditBack in a few hoursvs your competitors

How does your website stack up against your competitors?

Send me your URL. I'll score your site across five areas that decide whether buyers and AI tools find you - then put you side by side with your competitors and tell you what to fix first. Free, no call, no catch.

  • Page 1: your scores out of 100 across technical SEO, AI visibility, content, conversion and social proof
  • Benchmarked against your competitors - name them, or I'll pick the obvious ones
  • Page 2: your top things to fix. Not the full detail, but a clear steer on what to focus on first and why
  • In your inbox within a few hours on a business day
Ben Harris

Ben Harris, Cut the Waffle. B2B SEO and AEO specialist in New Zealand. Every scorecard is checked by me, not just spat out by a tool.

Get your free audit

~ few hours

Three quick fields. Your 2-page scorecard and top fixes land in your inbox, usually within a few hours.

  • No card
  • No sales call
  • No mailing list
What you get

Two pages. Where you stand, and what to fix first.

Page 1 scores you on five areas next to your competitors. Page 2 picks out the handful of things that will move those scores most - enough detail to know where to point your developer, without the 40-page report.

  • 1

    Technical SEO

    Speed, Core Web Vitals, indexation, titles, meta and headings. The foundations Google needs first.

  • 2

    AI visibility (AEO)

    Schema, llms.txt and page structure - whether ChatGPT, Perplexity and Google AI can read and cite you.

  • 3

    Content & organic reach

    Blog cadence, case studies, comparison and industry pages, and the topics competitors cover that you don't.

  • 4

    Conversion

    Form friction, pricing visibility and calls to action. Whether visitors have an easy next step.

  • 5

    Social proof

    Named customers, reviews, case studies and the trust signals buyers look for before they get in touch.

Competitor scorecardExample

What the first page of your PDF looks like.

Your site Competitor A Competitor B
Technical SEO 72
AI visibility 38
Content & reach 55
Conversion 68
Social proof 61
Overall61 / 100
How it works

Three steps. A few hours.

No discovery call to book a discovery call.

1

You send your URL

Fill in the form above. Thirty seconds, tops. Add competitors if you have them in mind.

2

I run the audit

Your site and your competitors get scored across all five areas, and I check the results myself.

3

Scorecard in your inbox

A 2-page PDF, usually within a few hours on a business day. It's yours to keep, whatever you do next.

Want to go further?

The scorecard shows where you stand. The full audit shows how to fix it.

Plenty of people take the scorecard and run with it. If you want every finding, the code to fix it and someone to work through it with your team, there's a paid version.

Free scorecard

Where you stand

$0no card needed
  • Scores across all five areas
  • Side by side with your competitors
  • Your top things to fix, and where to focus first
  • 2-page PDF, usually within a few hours
  • No detailed findings or fix list
  • No code or time with me
Get my free audit →
Full audit + action plan

And how to fix it

$497one-off +GST
  • Every finding behind every score
  • A prioritised action plan, sequenced by impact
  • Real code: schema, meta, headings, llms.txt, speed fixes
  • Content gaps vs your named competitors
  • 2 hours with your dev or web team, working the list
See the full audit →
FAQ

Fair questions.

Yes. No card, no call, no sign-up. You get a 2-page PDF: your scores against your competitors on page 1, and your top things to fix on page 2. If you want the detail behind the scores, there's a paid full audit, but you don't need it for the scorecard to be useful.
Usually a few hours. Requests in during NZ business hours normally come back the same day. Anything sent in the evening or at the weekend lands the next business day.
The free scorecard tells you where you stand: a score for each of five areas, side by side with your competitors, plus a short list of the top things to fix and where to focus. The paid full audit ($497 +GST) gives you every finding behind those scores, a prioritised action plan with real code your developer can use, and 2 hours working through the fixes with your team.
B2B companies - SaaS, professional services and corporate - whose website is meant to bring in leads. It works best if you have a real site with a few pages of services and content, rather than a one-page holding site.

Find out where you stand. Free.

Your URL, your name, your email. Scorecard back within a few hours.

Get my free audit →