They ask AI.
Is your brand in the answer?
Buyers no longer search, they ask AI. This 40-second video from Cut the Waffle shows what happens when your website isn't ready for ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews: you're not mentioned. It walks through the fix, AEO foundations like heading structure, schema markup, FAQs, clear answers and AI crawler access, then the content AI loves to cite.
Chapters
Transcript & what’s on screen
There’s no voiceover, just a music bed. This is every line of on-screen text, with a description of each scene.
People don't search anymore. A search bar types “best accountant auckland” and blue links cascade. On screen: “People don’t search anymore.”
They ask AI. The search bar becomes an AI chat asking “Who’s the best accountant in Auckland?” ChatGPT, Claude, Gemini, Perplexity, Copilot and AI Overviews appear. On screen: “They ask AI.”
The AI answer leaves you out. The AI recommends three competing firms, with citations. Your brand card reads “Not mentioned”. On screen: “If your site isn’t ready for AI…”
Nowhere to be seen. A spotlight finds your brand as a ghost. On screen: “You’re nowhere to be seen.”
Why AI skips your site. A site scan fails on headings, schema markup, FAQs, clear answers and AI crawler access, scoring 37. On screen: “AI answers from what it already knows.” then “No foundations? You rarely make the cut.”
Cut the Waffle fixes the foundations. The site gets proper H1/H2/H3 headings, FAQs, schema markup and AI crawler access, and every check turns green. On screen: “Cut The Waffle fixes the foundations.”
AI visibility score from 37 to 81. A dashboard shows the AI visibility score rising from 37 to 81 out of 100, share of voice overtaking competitors, and your domain climbing from #6 to #1 among cited sources. Marked as illustrative data.
Content AI loves to cite. Eight content tiles collect “Cited” badges. On screen: “Plus the content AI loves to cite.”
Not your usual agency. On screen: “Not your usual agency.” then “Less waffle. More s✦✦t done.”
Get seen when buyers ask AI. The Cut the Waffle logo builds. On screen: “Get seen when buyers ask AI.” cutthewaffle.nz
The short version, as questions
Why doesn't ChatGPT or Google AI Overviews mention my business?
AI assistants answer from what they can already read and trust. If your site has weak heading structure, no schema markup, no clear question-and-answer content, or blocks AI crawlers, the model has little to cite, so it recommends the competitors it can understand.
What are AEO foundations?
Answer engine optimisation (AEO) foundations are the basics that make a site readable to AI: a clean H1/H2/H3 structure, schema markup that says who you are and what you sell, FAQs and direct answers to buyer questions, and robots.txt rules that let AI crawlers in. They're the first thing Cut the Waffle fixes.
How do I check if AI is citing my brand?
Run the free AI visibility check on this site. It takes about 30 seconds, needs no sign-up, and shows whether AI assistants mention you for the questions your buyers ask.