Rank in Google.
Get cited in AI.
Stop waffling on.

AEO is the practice of getting your brand cited inside AI engines: ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The work covers schema markup, llms.txt files, page structure rebuilt so AI can parse it (H1/H2/H3, meta titles, descriptions), citable assets, topical authority, and conversational query targeting. SEO ranks blue links. AEO gets you quoted. They overlap, but they're not the same job.

No. They ride together. The fundamentals are the same. The surgical differences (schema variations, llms.txt, H1/H2/H3 hierarchy tuned for AI, conversational query patterns, citable assets) are what most agencies miss. When you book SEO with me, AEO comes baked in. When you book AEO, the SEO foundations come with it. Anyone selling them as two separate budgets is selling you twice.

3 to 6 months for meaningful citation volume. AI models need time to recrawl, retrain, and re-rank across topical clusters. The technical work (schema, llms.txt, page structure, meta) ships in weeks 1-3. The compounding starts kicking in around month 3. Brands that start now own the citations later. Anyone promising AEO results in 30 days is selling vibes.

If your team uses AI without a proper foundation, you get hallucinations and generic SaaS-bro output. AI Setup & Brand Context fixes that. Custom Claude Projects, GPTs, and AI agents tuned to your brand voice, ICP, content rules, and guardrails. The team produces on-brand articles, sales replies, and customer content reliably. No re-explaining the brand every time. Typical turnaround: 1-2 weeks.

Two monthly retainers, plus project work. Every retainer starts with a technical SEO audit - you get the full fix list and ranking priorities included. Your dev can implement the fixes from my specs, or add hands-on implementation and I make the changes in your CMS myself. All prices are in NZD. Pricing is output-based: each tier is a fixed price for a set of deliverables and a timeframe, with an hours guide so you can sanity-check it, not a meter. Foundations: from $1,400/mo (~10 hrs/mo). Technical and AI foundations fixed in roughly 1-2 months, then 2 long-form pieces a month. Content & Enablement: from $2,500/mo (scoped individually, 4 articles, AI citation optimised, 1 custom sales one-pager). Add hands-on implementation (I make the changes in your CMS) to any tier for +$500/mo. Price is tweaked for site size, platform and who implements; the end result is the same. Work outside the agreed scope is $150/hr, always quoted first. Project work (standalone audits, tools, content, GTM strategy) is a fixed price per output. Prefer a one-off? The Foundations Sprint is from $5,700: the whole foundations list done in your CMS in 4-6 weeks, no retainer. Prepay 6 or 12 months for 10% off. Final number lands after the first call.

Because it's run by me, a working B2B marketing lead with 12+ years across small-mid business marketing, global corporate B2B, B2B SaaS, ecommerce, and freelance. It's the same playbook I've run leading marketing at a B2B SaaS company: AI citations went from 156 to 34,737 over ten months compared with the ten before, and 75% of inbound leads now say they found the company through AI. This site is built the same way. The work is built around real pipeline metrics, not traffic dashboards. Output ships fast, no agency theatre.

Most of the obvious ones. Sites: Shopify, Webflow, WordPress, Framer, Ghost, Wix. B2B marketing: HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign, Outreach, Apollo, RB2B. Email: Klaviyo, Mailchimp, Customer.io. SEO: Ahrefs, SEMrush, Screaming Frog, Search Console. Analytics: GA4, Mixpanel, Hotjar, Microsoft Clarity. Design: Figma, Adobe InDesign, Illustrator, Photoshop, After Effects, Pitch, Canva, plus vector animation. AI: Claude, ChatGPT, Perplexity, Gemini, Cursor, Lovable, v0. If your stack isn't here, it's almost certainly close to one I've used.

Yes, fully bespoke. ROI calculators, configurators, interactive infographics, scroll-driven explainers, and self-serve diagnostic tools. Hosted wherever you want. They consistently lift time-on-page 3-4x and drop bounce rates by half compared to standard content.

AI setups (Claude Projects / custom GPTs): 1-2 weeks. SEO/AEO: schema and llms.txt in week one, page structure rebuild (H1/H2/H3, meta titles, descriptions) in weeks 2-3, content from week 3 onwards. Interactive tools: 1-3 weeks depending on scope. AEO citation volume takes the 3-6 month cliff, but you'll see the work shipped fast from day one.

Based in New Zealand. I work mainly with B2B SaaS scaleups, B2B services companies, corporate B2B teams and ecommerce brands across NZ and Australia, including NZ manufacturers and exporters selling worldwide, plus some in the US. Everything runs remotely, one call, then we get to work. US teams usually start with the website audit, handed over async so nobody's on a 6am call.